Studying marketing can be a promising career move. What does this field entail and what career opportunities does it offer?
What is marketing
Marketing is a field that deals with techniques used to promote products or services. Some people, with a certain amount of exaggeration, call it a science and an art at the same time. The aim is to attract a selected target group of customers and turn these users into paying clients.
It is quite difficult to name all aspects of this industry in one definition. The set of all techniques is extremely broad. Nor is marketing a purely modern affair. Its roots go back to 1897. The objective then was the same as today. It focused on moving goods from the producer to the consumer, with an emphasis on sales and advertising.
The industry itself is diverse, offering a wide variety of jobs. With the help of information technology, for example, many professionals focus purely on on line marketing.
Marketers need a variety of tools and methods to do their job. For a beginner, entering this field can be quite challenging as many concepts are not fully understood.
Why study marketing
In addition to practical experience in the actual practice of the profession, it makes sense to gain theoretical experience. These are offered by a number of schools. They provide a suitable basis from which to build on further training and even practice, which is very promising from a career perspective.
Anyone who has a company, offers services or produces goods is actually involved in marketing. However, from a certain size of business onwards, marketing needs to be handed over to true experts.
After studying marketing with the European Training Academy, you can start a significant career move.
Zdroj: Evropská akademie vzdělávání (European Academy of education)