Online marketing is one of the branches of marketing. What does it include and what is the best way to get into it?
What is online marketing
Simply put, it is any activity that uses the internet to promote a particular brand.
Internet marketing is divided into so-called inbound and outbound. Inbound marketing means that the customer can find a particular entity on their own through appropriately chosen methods. Outbound marketing includes direct marketing.
This includes a wide range of specific types of marketing such as:
PPC
SEO, linkbuilding
influencer marketing
affiliate marketing
email marketing
social media marketing
copywriting
Historically, it is a young industry, which of course could only fully develop after the advent of the relevant technologies. However, online marketing was able to establish itself very quickly and it can be said that today almost no brand can do without it.
How to learn online marketing
Online marketers are needed for a wide range of industries. In addition to excellent employability, working in online marketing has the distinct advantage of extra freedom and adaptability. It is possible to work remotely from virtually anywhere.
How to become an online marketer? It is seemingly quite easy to start working in this field. Of course, certain prerequisites are key. You shouldn’t lack creativity and an awareness of new media. The internet itself is already literally overflowing with material that will give you valuable information. There are industry blogs, podcasts, but classic books are still coming out.
A significant drawback is just how vast the amount of different advice and information a layperson can draw upon. Very often they are also highly specialised and you may miss the context to some extent.
Educating yourself may therefore not yield adequate results. With the European Training Academy, you can learn online marketing effectively, not only thanks to the innovative way of teaching but also thanks to experienced lecturers who guarantee that theoretical knowledge is linked to practice.
Zdroj: Evropská akademie vzdělávání (European Academy of education)